Marketing Gurus' Secrets  

(Categorized by Marketing Guru)

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What is in it for YOU?

800 pages of 33 hour audio interviews with 39 Top Marketing Gurus.

Secrets of more than 55 Marketing Topics that cover 110 Different Questions.

34 book summaries for 23 marketing gurus in only 90 pages.

Connecting with Top Marketing Gurus in the world.

1.Who are the Marketing Gurus participated in the book? (click here)

 

Today you will enjoy the Secrets behind 39 interviews with Top Marketing Gurus in the World

 

  • Jay Conrad Levinson
    The Father Of Guerrilla Marketing & Author of 88 Marketing Books

  • Dr. David Aaker
    Professor Emeritus of Marketing Strategy at the Haas School of Business, University   of California at Berkeley

  • Al Ries
    CEO of Ries & Ries Consulting Firm & The Co-originator of Positioning with Jack Trout.

  • Jack Trout
    The President of Trout & Partners & The Co-originator of Positioning with Al Ries.

  • Tim Calkins
    Clinical professor of marketing at Northwestern University's Kellogg School of Management.

  • Dr.Paul Farris
    Professor of Business Administration at University of Virginia Darden School of Business.

  • Dr.Michael Solomon
    Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph’s University.

  • Dr. F Robert Dwyer
    Joseph Stern Professor of Marketing at the University of Cincinnati.

  • Dr. Michael Belch
    Marketing Professor at San Diego State University

  • Dr. Svend Hollensen
    Associate Professor of International Marketing at University of Southern Denmark.

  • Dr. Mary Lou Roberts
    Marketing Professor at Harvard University Extension School

  • Dr. Hamed Shamma
    Assistant Professor of Marketing at the School of Business at The American University in Cairo.

  • Laura Ries
    President of Ries & Ries Consulting firm, Marketing Strategist.

  • David Meerman Scott
    Marketing Consultant & Author of no. 1 best selling Marketing book in Amazon for four years.

  • Bob Gilbreath
    Chief Strategy Officer at Possible Worldwide, and author of The Next Evolution of Marketing Book.

  • Mark Stevens
    CEO of MSCO, Bestselling Author, Marketing, Management, Sales & Wealth Expert.

  • Mitch Meyerson
    The Founder of Guerrilla Marketing Coach Certification Program, Best Selling Author and Consultant.

  • Al Lautenslager
    President Of Market For Profits, Guerrilla Marketing Coach, Speaker, Best-Selling Author and Consultant at Guerrilla Marketing.

  • Michael Becker
    Managing Director of the Mobile Marketing Association, and Adjunct professor of Mobile Marketing at Golden Gate University.

  • Nancy Lee
    President of Social Marketing Services, Inc., Adjunct Faculty at the University of Washington and coauthor of eight books on social marketing with Philip Kotler.

  • Katya Andresen
    Chief Operating Officer of Network for Good, Author, adjunct professor of communications at American University’s Key Certificate Program

  • Barry Feig
    International Marketing Consultant and author of Hot Button Marketing.

  • Barbara Findlay Schenck
    Marketing Columnist for MSN small business channel at business on main .com, Marketing Strategist at Bizstrong.com, Author of four books.

  • Alina Wheeler
    Marketing Consultant, Speaker and Author of Designing Brand Identity Book, and Brand Atlas Book.

  • Chris Forbes
    Certified Guerrilla Marketing coach specializing in nonprofit marketing, and co-author of Guerrilla Marketing for Nonprofits.

  • Jeanna Pool
    CEO & Owner of Marketing for Solos, Author of Marketing for Solos Book.

  • John Arnold
    Marketing expert, author, speaker, trainer and consultant for Small Businesses.

  • Guy Powell
    President of DemandROMI and Author of Marketing Calculator at DemandROMI consultancy.

  • Anthony Sanchez
    CEO at Marketing Visioneer, and the Founder of Marketing Club Denver.

  • Amr Elfass
    CEO at ZAD Group, Vice President of Innovara Middle east, and Teacher at ESLSCA Business School.

  • Raafat Youssef
    Training Manager at MSD (Merck Sharp and Dohme), Marketing Consultant and Trainer at American University in Cairo, American Chamber of commerce, and Arab academy for science and technology.

  • Marion Gamel
    International Marketing Consultant, Ex. Head of Marketing at Google Europe, Middle East & Africa, India, Pakistan, Bangladesh and Sri Lanka

  • Mustafa Icil
    Regional Marketing Manager of Turkey & Middle East & Africa at Google

  • Mourad Mohammed Aly
    Regional Managing Director Of MENA Region at Lundbeck Middle East & North Africa.

  • Hany Soliman
    International Marketing and Leadership Consultant, Ex. Regional Marketing Manager at Pfizer Pharmaceuticals.

  • Mohamed Abdel Wahed
    Regional Marketing Director at Lundbeck Middle East & North Africa.

  • Ahmed Saeed
    Regional Marketing Director of Inflammation Line for Africa & Middle East at Pfizer Middle East.

  • Ayman Elhefnawi
    Chairman at Boost International incorporation, and CEO of Boost Middle East Group, Ex. General Manager at Bayer Health Care.

  • Rui Pedro Caramez
    Social Media Manager, Linkedin Trainer, Author and digital marketing consultant at MBUintelligence

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2.What is the difference between this e-book and Marketing Gurus’ Secrets Program?

This book simply providing the fastest and easiest access to the 800 pages of the interviews presented at Marketing Gurus’ Secrets Program, but the differences are:


1.    You have instant access to the content of interviews (the 800 pages) on your computer without having internet connection or special software to view the content.

2.    The browsing experience of the interviews is easier because of the system of internal hyper-linking that makes the learning process very easy.

3.Why this book is different? (click here)
1.    If you want to learn marketing secrets from both Professors, and Professional Marketers, then this book would be the best for you; because when you check the Marketing Gurus’ Secrets Interviews List, you find Marketing Professors, Book Authors, Marketing Directors, Managing Directors, CEOs, Marketing Consultants, and Marketing Coaches. So you will get a good mix of marketing experience from the interviewees.

2.    This book isn’t representing some marketing concepts that do not practically happen in the market. It takes you behind the secrets of success for Top Marketing Experts who have created billions of dollars for many Multinational Corporations through their unique perspectives in marketing. Just check the “About part” for each interviewee and you would understand what I mean.

3.    If you want to become a Master in Marketing Planning, then this book would be of great help to you; as most of the topics are focused on Marketing Strategies, Segmentation, Targeting, Positioning, Budgeting, Marketing Audit, Marketing Communications Mix, and others.

4.    If you are a future marketer and really want to know how to join a Marketing Team at a Multinational Organization, or found that Marketing is Your Passion and want to become a Marketing Guru, then this book would be very helpful for you; because at least two questions per each interview cover those interesting thoughts for future marketers.

5.    This book is created on a marketing concept that provides Entertaining Customers’ Experience; I mean you won’t get bored when you review the content; I have created a system of hyper-linking that makes the browsing experience is easy for you. And if you review Marketing Gurus’ Secrets Program (the Links for the whole series of interviews) you will find a real entertaining experience that would make you enjoy the learning process.

6.    I have integrated the answers for each interviewee’s question exactly as they said. So you will find the answers are in two-ways of communications (between me and them), you will find us laughing, speaking friendly, and actually you would feel that you are a friend of us while reading our conversations.

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4.What are the topics discussed in the book? (click here)

The questions of all interviews cover 57 marketing topics that provide 110 different questions in marketing. Each topic has its own sub-topics. The Topics are classified as following:


1.    Inspiring Topics that reveals the secrets behind their real life experiences:
•    Inspiring Journey of success for each Marketing Guru.
•    Lessons for Journey of Success.
•    Transformational Points in Life.
•    Top Marketing Challenges.
•    Top Marketing Mistakes

2.    Topics focusing on Marketing Career path:
•    How to join a Marketing Team of a Multinational Organization?
•    How to become a Marketing Director?
•    How to become a Marketing Guru?
•    Recommended Marketing Sources to read.
•    Areas of Development for Successful Marketers.
•    Marketing Qualifications.

3.    Book Summaries:
34 book summaries in 90 pages.
4.    Topics Focusing on Marketing Planning:
•    How to write a Marketing Plan?
•    How to conduct Market Analysis?
•    How to create Word-Of-Mouth for a newly launched product?
•    How to become a Market Leader?
•    Marketing Strategies?
•    How to differentiate your product from competitors?
•    Segmentation.
•    Targeting.
•    Positioning.
•    Positioning Mistakes.
•    Budgeting.
•    Management of Marketing Mix.
•    Integrated Marketing Communications.
•    Marketing Communications for Limited Budget.
•    Advertising.
•    Pricing techniques.
•    Branding.
•    Branding Mistakes.

5.    Interesting NEW Topics & Marketing Trends:
•    Relationship Marketing.
•    How to create entertaining customers’ experience & customers’ engagement?
•    Meaningful Marketing.
•    Guerrilla Marketing.
•    The Hard Truth about Realities of Marketing.
•    How to become a Billionaire?
•    How to become a successful entrepreneur?
•    International Marketing.
•    Mobile Marketing.
•    Social Marketing.
•    Social Media Marketing.
•    Non-profit Marketing.
•    Online Marketing.
•    E-mail Marketing.
•    Search Engine Marketing.
•    New trends in Marketing.
•    New trends in Direct Marketing.
•    New trends in Social Media Marketing.
•    New trends in Pharmaceutical Marketing.
•    Customer Relationship Management (CRM).
•    Corporate Marketing.
•    Corporate Reputation.
•    Copywriting.
•    Change Management.
•    Management and Leadership Secrets.
•    How to inspire your employees?

 

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5. What are the experiences & Backgrounds of the Gurus participated in the book?

You will enjoy reading 39 interviews with Top Marketing Gurus based in US, Mexico, UK, Portugal, Egypt, Dubai, Denmark, and Turkey.

1.    You will learn the secrets from marketers who are currently working (or were working) at:
Google, Apple, Adobe, Microsoft, Procter & Gamble, UNILEVER, Intel, IBM, HP, Cisco, General Electric, Pepsico, ,  Black & Decker, eBay, H&M, Timberland, Calvin Klein, McDonalds, American Express, Pfizer, GlaxoWelcome,  Abbott, Merck Sharp and Dohme (MSD), Johnson & Johnson, Eli Lilly, Boehringer, Bayer Health Care, Lundbeck Pharmaceuticals, Walter Thompson, Southwest Airlines, Papa John’s Pizza and Northwestern Mutual Life, Celanese, Hakuhodo Advertising, Kayser-Roth, Levi Strauss, Prudential Securities, State Farm, United Airlines, DuPont, PPG Industries, Visa, VF Corp., Whirlpool Corporation, Senco Products, San Diego Trust & Savings Bank, GTI Corporation, IVAC, May Companies, Phillips-Ramsey Advertising and Public Relations, Dailey &Associates, The New York Islanders, NASDAQ Stock Market, The Government of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, Digital River, Hill & Knowlton, Hanley Wood, Dow Jones, National Investor Relations Institute, Milken Institute Global Conference, America Credit Union Conference, TS2, Giant Screen Theater Association, Realtors® Conference, Nike, Starwood, Guardian Life, Intrawest, Estee Lauder, The MONY Group, Mobile Marketing Association, Rainier Bank, Sutton Group, Reuters News, , First Brands, Colgate-Palmolive, American Cyanamid, , Schenley Distillers, and Curtis Instruments, MSN small business channel, Waterford Technologies, Abacus America, Innovara Middle East, Mobinil, and many more.


2.    You will get secrets from Marketing Gurus who teach (or taught) at:
Harvard Business School, Haas School of Business, Kellogg School of management, Oxford University, Darden School of Business,  Haub School of Business, University of Cincinnati, American University in Cairo, Ad:Tech, New York University, Miami University, Golden Gate University, Dan Evans School of Public Affairs, University of Cape Town, and many more.

3.    You will get secrets from Marketing Gurus who are recognized & Awarded by:

Business Week, The Wall Street Journal, Marketing Management Association, USA Today, World Economic Forum, Advertising Age magazine, PR Week magazine, Newsweek, the Financial Times, The New York Times, , Business 2.0, Atlanta Business Chronicle, NBC, CBS, ABC, and CNBC, NBC Today,  “Good Morning America, Channel One, Inside Edition, Newsweek on The Air, The Wall Street Journal Radio Network, the Entrepreneur Sales and Marketing Show, the WOR Radio Network and National Public Radio, Bloomberg Television, CNN International, Daystar Television, Fox Business Channel, Fox News Channel, MSNBC, NPR, Associated Press, Entrepreneur Magazine, Forbes Magazine, Inc. Magazine, M6, The New York Post, Oprah Winfrey show, Fundraising Success Magazine, and many more.

4.    Want More? Check their Biographies Here:

Download the full biographies of all 39 Marketing Gurus Participated in this Program.
Click Here:

  pdf

 

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6.Who is the Interviewer? (click here)

The interviewer in all of 39 interviews at Marketing Gurus’ Secrets Program is Mohammed Magdy. He is the Founder & CEO of howtobeamarketer.com.
He is a recognized Chartered Marketer at Chartered Institute of Marketing,
and is the first Guerrilla Marketing Coach in the Middle East.chartred



To know more about Mohammed Magdy,kindly click here:


http://www.howtobeamarketer.com/about/who-is-mmagdy

To check quality of his work, kindly check the following pages that provide testimonials of what others said about him or his work:guerrilla


http://www.howtobeamarketer.com/testimonials

To connect with Mohammed Magdy, kindly follow him through:


Facebook: https://www.facebook.com/profile.php?id=744756074&ref=tn_tnmn
Twitter: https://twitter.com/MigoMarketing

Or through the following Fanpages:


https://www.facebook.com/pages/Mohammed-Magdy-Certified-Guerrilla-Marketing-Coach-Chartered-Marketer/202078413136432


https://www.facebook.com/pages/howtobeamarketercom/106676449395983

Or Via e-mail: dr.m_magdy@yahoo.com

7.How to Use this book? (click here)
My sincere advice to you is: don’t ever read this book from the start to the end, if you do so it won’t be entertaining and enjoyable experience for you. Also if you decided to read this book in specific number of days (like 40 days, each day 20 pages), then you won’t continue this book after the first five interviews!!
So what is my recommendation for you is:
Don’t be in a hurry, and take one-two interviews per week (not more than that) and set a specific number of questions you would review each day. If you checked the hyper-linking system I have created, then you will find that you won’t get lost each time you decide to continue reading this book. Here is more explanation about this:
When you check Marketing Gurus’ Secrets Interviews List, you start with the interviewee you already know about (if you don’t know about them, then go for the About section in each interview to get a brief about each interviewee). Then once you click on Interviewee name, a list of questions would open for you. At the bottom of that page (that have the list of questions) you find “Back to List of Interviews” in case you decided to check another interview and back to your current page later.

After you click on any question, only the relevant answer would open for you. And at the bottom of each page in Marketing Gurus’ Secrets you will find two very important parameters:
Back to List of Questions” and “Back to List of Interviews”. You won’t ever get lost in Marketing Gurus’ Secrets book.
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Would you like to enjoy a sample of this book?

You can enjoy two full interviews of Marketing Gurus’ Secrets Programs: Here they are:

Interview with David Meerman Scott: click here to download
pdf
Interview with Chris Forbes: click here to download
pdf
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How could you guarantee that you won’t take any risk by investing in this book?

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Simply, we give you the option of “Money-Back Guarantee” from day one up-to 90 days. This means that you have the right to ask for refund if you didn’t like it from day one and up to 90 days from investing in this book.
Just e-mail me (The Founder & CEO) at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Your Investment in this e-Book
is $29
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P.S. The price will go up because more interviews would be
added in the future. So, if you buy it NOW, you will get the
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Intel, IBM, HP, Cisco, General Electric, Pepsico, , Black & Decker, eBay, H&M, Timberland, Calvin Klein, McDonalds,
American Express, Pfizer, GlaxoWelcome, Abbott, Merck Sharp and Dohme (MSD), Johnson & Johnson, Eli Lilly,
Boehringer, Bayer Health Care, Lundbeck Pharmaceuticals, Walter Thompson, Southwest Airlines, Papa John's
Pizza and Northwestern Mutual Life, Celanese, Hakuhodo Advertising, Kayser-Roth, Levi Strauss, Prudential
Securities, State Farm, United Airlines, DuPont, PPG Industries, Visa, VF Corp., Whirlpool Corporation, Senco
Products, San Diego Trust & Savings Bank, GTI Corporation, May Companies, Phillips-Ramsey Advertising and
Public Relations, Dailey &Associates, The New York Islanders, NASDAQ Stock Market, The Government of Ontario,
McKesson, U.S. AirForce, U.S. Marine Corps, Digital River, Hill & Knowlton, Hanley Wood, Dow Jones, National
Investor Relations Institute, Milken Institute Global Conference, America Credit Union Conference, IVAC, TS2,
Giant Screen Theater Association, Realtors® Conference, Nike, Starwood, Guardian Life, Intrawest, Estee Lauder,
The MONY Group, Mobile Marketing Association, Rainier Bank, Sutton Group, Reuters News, , First Brands,
Colgate-Palmolive, American Cyanamid, , Schenley Distillers, and Curtis Instruments, MSN small business channel,
Waterford Technologies, Abacus America, Innovara Middle East, and Mobinil.