What are marketing strategies examples?

In this article you will know about:

What is the objective of explaining marketing strategies examples?
What do you need to know to understand the marketing strategies examples in this article?
What are marketing strategies examples on “Competitive Advantage Strategy”?
What are marketing strategies examples on “Growth Strategy” or “Ansoff’s Matrix”?
What are marketing strategies examples of Segmentation marketing strategies?
What are marketing strategies examples of targeting marketing strategies?
What are marketing strategies examples of positioning marketing strategies?

In this article I am explaining what are marketing strategies examples? So I will provide you with examples of applications of different marketing strategies in different business contexts.

What is the objective of explaining marketing strategies examples?

I am hereby explaining

marketing strategies examples

to help you to get the know-how to apply marketing strategies (competitive marketing strategies, segmentation, targeting and positioning in different marketing contexts).

What do you need to know to understand the marketing strategies examples in this article?

What are marketing strategies examples on “Competitive Advantage Strategy”?

Dell computer: the
competitive advantage strategy
is “Cost Leadership”.
TOYOTA: the
competitive advantage strategy
is “Cost leadership”.
STARBUCKS: the
competitive advantage strategy
is “Cost leadership”.
Apple computers” the
competitive advantage strategy
is “Differentiation”.
FORD, JAGUAR, BMW, and P&G: the
competitive advantage strategy
is “Differentiation”.
Pharmaceutical Products which are specialized in Cancer: the competitive advantage strategy for those products is “Focus Marketing Strategy”.

What are marketing strategies examples on “Growth Strategy” or “Ansoff’s Matrix”?

1. If you decide to release your new product for the 1^st time in California, this is called “Marketing Penetration”.

2. If you have a one product in California, and you decided to release that product to New York, this is called “Marketing Development”.

3. If you decided to release a new product for your existing market segment in California, this is called “Product Development”.

4. If you decided to release a new product in a new market, this is called “Diversification”. For example: if you working in FMCG products, and you decided to start a new business in laptops industry, and your target segment in a new customers that you didn’t work with them before, this is called “Diversification”.

What are marketing strategies examples of Segmentation marketing strategies?

Imagine that you are the Brand Manager of Coca Cola, and you want to release a new brand extension to CocaCola Brand, and you released “CocaCola for Children”, so the your target segments are Children. When you make further segmentation on this brand, you need to decide which geographical areas you will release this product in “Geographic segmentation. This is just an example of segmentation marketing strategy.

What are marketing strategies examples of targeting marketing strategies?

Do you have a 1 product for all people, as CocaCola. This is called “Undifferentiated targeting strategy?

Do you have different products for different target segments? This is called “Differentiated marketing strategy”.

Do you have different products for one target segment? This is called “Target marketing strategy”.

Or do you have a one or more products for very selective target segment? This is called “Niche/focus marketing strategy”.

What are marketing strategies examples of positioning marketing strategies?

CocaCola Zero: positioning as “Zero Sugar”.
Pepsi Max: positioning as “Maximum taste without sugar”.

You can understand the positioning marketing strategy of any organization from its slogan on brand logo. That’s why branding is an essential part of