How to develop best marketing strategies for restaurants?

If you choose to read this article, then you are one of three readers:

Who are having restaurants and willing to improve marketing strategies for their restaurants.
Who are interesting to launch their new business in restaurants business?
Who are willing to learn about marketing strategies in different applications than their industry?

To be capable of understanding what I am going to explain in this article, you need to understand and learn theories about marketing strategies first, so check the following articles first:

I have written many articles in marketing strategies. In order to understand it very well, I am recommending for you to read what you need to understand about marketing strategies in related articles part (at the end of this article).

What are best marketing strategies for restaurants?

I am saying best marketing strategies, because every day we found a new restaurant opening a new brand in a new geographical area, and nobody know about it. Also there are restaurants have opened their branches from 100 years ago, and still not achieving a high market share or sustainable market growth within their competitors. So my point is to tell you that if you want to develop best marketing strategies for your restaurants, then you need to understand what are best marketing strategies have been applied and succeeded in restaurants business, and what is the best model you can learn from to develop competitive and sustainable marketing strategies for your restaurants business.

What is best marketing strategies model for restaurants?

Best marketing strategies model for restaurants is McDonald marketing strategies for McDonald Restaurants.

Ronald McDonald started his business in 1954 in California.
In 1955, the McDonald Corporation has been created.
In 1957, Quality Service, Cleanliness and value become company molto.
In 1965, McDonald Company has gone for Public.
In 1968, Big Mac is introduced.
In 1974, happy meal is launched.

Nowadays, McDonald

Marketing Strategies

helped Ronald McDonald to become a millionaire who made a revolution in American Restaurants Industry. McDonald restaurants are serving about 47 million customers daily, and the value of McDonald Brand worth about 25 Billion dollars.

The following are

the best marketing strategies for McDonald Restaurants:

1. Competitive advantage strategy (Porter’s Generic Strategy) for McDonald Restaurants:

McDonald competitive advantage strategies are based on “Cost Leadership” marketing strategy. It’s clear and simple. Search for McDonald’s website and you will see that all positioning strategies of McDonald are based on Cost Leadership.

2. What are Segmentation marketing strategies that McDonald Restaurants adapt?

There are three market segments in McDonald Marketing Segmentation Strategies:

A. Families who are driven by their Kids: see the old TV ad that McDonald was targeting for small child who is crying when McDonald brand disappear and laughing again when see that Brand. That TV ad was targeted to the parents and kids to tell them how this Brand is the best happy time for them.

B. Urban customers on move: they are customers who are working, and want a quick service, good taste with affordable price without getting late in work.

C. Teenagers: who are interested to go together and enjoying a good time while paying affordable price in McDonald Restaurants.

3. What are targeting strategies that McDonald Restaurants do for their target segments?

McDonald is providing a differentiated targeting strategy for its 3 target segment. Each target segment is provided with its offers, positioning strategy and marketing mix.

4. What are positioning strategies that McDonald restaurants do for their target segments:

For families with Kids: families believe that their kids are enjoying McDonald because there are playing areas in McDonald, gifts on each meal for each kid.
For Urban customers on move: McDonald marketing strategies are about Service Quality, Quick Service, Good taste, affordable price.
For Teenagers: McDonald marketing strategies are about price affordability, and WIFI free service.