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What is the difference between efficiency and effectiveness?

 

  • Both of the

    efficiency and effectiveness

    are used in our daily
    marketing expressions, many people get confused between both of them, so today you are going to know the real difference between both of them.
  • Before we start explaining the

    difference between efficiency and effectiveness

    , I would like to show you the

    importance of effectiveness and efficiency

    :
  •   In the Interviews, it’s a popular question to know if you want to be effective or efficient or both.
  •   In Sales Promotion.
  •   In Marketing Planning.

The difference between efficiency and effectiveness is simple and easy:

  •          The Effectiveness:  To do the right things.
  •          Efficiency: To do things right.

Examples of efficiency versus effectiveness:

  •          When you want to get door for your apartment, the

    effectiveness

    is to select a door of a high quality material and persistent in the same time, but the

    efficiency

    is how this door works; is it makes a sound while opening?

The effectiveness to select Google as employer and get qualified to join the Google team, the efficiency is how you will perform after joining Google.

  •          If you are a marketing specialist and

    want to write a marketing plan

    , the effectiveness is to prepare the marketing plan (to do the right things), but the efficiency is how will you implement your marketing plan (to do things right).
  •          If you are a football Coach, the effectiveness is how you are going to select the best players for this match and to how write the match plan. While the efficiency is how your players will implement your plan.

 

Check related

articles in marketing planning introduction

:

 

 

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