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Creative Sales Promotions Ideas and Techniques in marketing communications mix

 

In this article you will learn about:

  • What is a Sales Promotion in Marketing Communications Mix?

  • Why we make creative sales promotion ideas?      

  • What are Sales Promotion Techniques (Types of Sales Promotion Strategies)?

  • What are creative Sales Promotion Ideas and techniques used for?

 

What is a Sales Promotion in Marketing Communications Mix?

A range of tactical marketing techniques and creative ideas designed within a strategic marketing framework to add value to a product or service in order to achieve specific sales and marketing objectives.

Why we generate creative sales promotion ideas?

  • Attract new customers.
  • Trial and adoption of new / existing products.
  • Switch Brands.
  • Level out fluctuations.
  • Increase brand usage.
  • Increase customer loyalty.
  • Disseminate information (word of mouth).
  • Encourage trading up to next size or range.

 

What are Sales Promotion Techniques (Types of Sales Promotion Strategies)?

  •   Money off vouchers / coupons.
  •   Buy one get one free.
  •   Customer loyalty bonus scheme.
  •   Twin packs.
  •   Bulk buying.
  •   Discounts.
  •   Try before you buy.
  •   Cash rebates.
  •   Trial-sized products.
  •   Price draws.
  •   Competition codes.
  •   Points-of sales displays.

 

 

What are creative Sales Promotion Ideas and techniques used for?

  •   In-Store Trade & Consumer Traffic
  •   Frequency of Purchase.
  •   In-Store Loyalty.
  •   Own Brand Sales.
  •   Achieve Consistent Demand.
  •   Encourage Trial.
  •   Disseminating Information.
  •   Trading Up

 

Related articles to Integrated Marketing Communications Mix:

Related articles to marketing communications:

1. How to improve marketing communications in 3 approaches?

2. How to get a marketing communications job?

3. What is integrated marketing communications?

4. What is an integrated marketing communications plan?

5. How to make an integrated marketing communications plan in 7 steps?

6. Integrated marketing communications templates (Word, PowerPoint and PDF).

7. How to make customers profiling?

8. How to use Pull-Push Strategy in Marketing Communications Plan?

9. What is a marketing communications objectives framework?

10. What are integrated marketing communications objectives?

11. Branding:

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