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What are Brand Perspectives?


The

brand perspective

is the whole process that explains what the input items are and the output results that you need to get hold of

branding

through.


The following

diagram

will help you to understand the perspective of branding your products.
 

They are the tools you need to start branding your product through. Let take each items and discuss it in brief.


1.Brand Logo (What are Brand Perspectives?):

It's very important to select a logo for your product; you should select brand logo which is unique, different, relevant to your brand mission and objective. Don't select brands that are copy to other brands, don't imitate others, make your own brand.

Don't forget to follow the

five elements for branding

your product (brand name, personality of the brand, brand design & color & Typography & Quality, Brand identity, Brand competitive advantage). Consider each item of the five to make a unique logo for your brand.

 

 

2.      Brand legal instrument (What are Brand Perspectives?):

Brand

legal instrument means to help you to understand that you need to use legal instruments in branding your products from the manufacturing, packaging, promotion, and marketing communications. For example you shouldn't promote your brand (Cola Product) in magazines that promote the cars (car magazines), or promote your product in national journal (if the journal objectives against the national government).

 

 

3.     Company (What are Brand Perspectives?):

The company likes the room that you can sleep in. Always the customers are respecting the people who are branding their products through a company. Definitely if you are working in a multinational company or national reputable company, this is resulting in a good trust and loyalty from the customers when you start launching a new product.

If you are introducing a service solution to your customers, and your company starts its business , you can provide "Money Back Guarantee" for your brands, this is almost give the customer the feel of trust that you are providing good service.

 

4.    Risk Reduce (What are Brand Perspectives?):

Before you get me wrong, I know that there are many people believing in risk taking actions and I am one of them. But when you launch a new product, you need to reduce risks in your product

branding

, always follow your marketing plan, study the market well and understand what is happening there, predict the risks previously, develop a

marketing intelligence

department to predict the risks, measure the market dynamics and take a corrective actions before competitors do.

 

5.     Positioning (What are Brand Perspectives?):

The objective of

positioning

your product is to how to position your product in the mind of the customer. 

 

6.    Personality (What are Brand Perspectives?):

Brand Personality

means to make a personality for your product. If your product was a person; what are the character you want in his behavior, in his actions, in his spirit and feelings. E.g. McDonald is adding the character of children personality in his logo, products and services. McDonald gets connected to funny and spiritual behavior for your children, which resulted in shaping personality for McDonald Products.

 

 

7. Cluster of values (What are Brand Perspectives?):

Cluster=group, cluster of values= you need to provide group of values that provide for your customer a new benefits and unique values.

 

8.      Vision (What are Brand Perspectives?):

You need to set a vision for your product, this vision helps you to keep yourself and your team motivated towards achieving your products' dreams.

1.      Value added (always the customer needs to receive product with new added values than other competing products.

2.      Identity: is your product identified for the customer? Does your customer know what the identity of your product's values is?

 

All of the branding input are resulting in

branding

output; building an

image relationship

with your customers.

 

 

Related articles to Branding:

Related articles to marketing communications:

1. How to improve marketing communications in 3 approaches?

2. How to get a marketing communications job?

3. What is integrated marketing communications?

4. What is an integrated marketing communications plan?

5. How to make an integrated marketing communications plan in 7 steps?

6. Integrated marketing communications templates (Word, PowerPoint and PDF).

7. How to make customers profiling?

8. How to use Pull-Push Strategy in Marketing Communications Plan?

9. What is a marketing communications objectives framework?

10. What are integrated marketing communications objectives?

11. Integrated Marketing Communications Mix:

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