BCG Matrix (Boston Consultancy Group Matrix) template free word
Related Articles to BCG Matrix (Boston Consultancy Group Matrix):
Related Articles to Product Portfolio Analysis Tools:
1. Product Life Cycle:
- What are Product Life Cycle Stages?
- Why product life cycle is important?
- What is a product life cycle management?
- Product life cycle examples (examples of short and long product life Cycles)
- How to extend the product life cycle in 5 steps?
2. G.E. Matrix:
- What is a GE Matrix (General Electric Matrix) Analysis Diagram? (Diagram, Definitions, how many factors should be involved?)
- What are the factors affecting Market Attractiveness in G.E. Matrix (General Electric Matrix) Analysis Diagram?
- What are the factors affecting Company Business Strengths or Position in G.E. Matrix (General Electric Matrix) Analysis Diagram?
- How to calculate the market attractiveness in G.E. Matrix (General Electric Matrix) Analysis Diagram?
- How to calculate Company Business Strengths for your company and competitors companies in G.E. Matrix (General Electric Matrix) analysis Diagram?
- What is the recommended strategy to manage products/services in the G.E. Matrix (General Electric Matrix) Analysis Diagram?
- GE Matrix (General Electric Matrix) example (Case Study)
- GE Matrix (General Electric Matrix) template Free (PowerPoint, Word, PDF).
Related Articles to Product Mix:
8. New Product Development:
- Stages of new product development process in 7 steps.
- What are new product development process types?
- What is the use of a new product development process steps ?
9. Product Adoption Process:
- What is a New Product Adoption Process?
- Consumer Behavior in a New Product Adoption Process.
- How to make a new product adoption with your customers?
- Product Adoption Process as Price Determinant
Related articles to marketing mix (marketing tactics or 7 P’s):
3. Promotion (Marketing Communications):
- What is a brand manager job in marketing career?
- What is a Brand in Marketing terms?
- What is a branding in marketing terms?
- How to develop a branding strategy?
- How to create a brand identity?
- What are Brand Perspectives?
- How to create Brand Loyalty?
- How to build Brand Value?
- How to build Brand equity?
3.12. Integrated Marketing Communications Mix:
- What is a marketing communication model?
- What is a Coordinated Marketing Communications (CMC)?
- What is advertising in marketing, advertising age, techniques and strategies?
- How to manage integrated marketing communications mix in different stages of Product Life Cycle?
- Creative Sales Promotions Ideas and Techniques in marketing communications mix
- What are trade promotions management strategies and techniques?
- How to gain customers loyalty and improve customers’ retention?
- What are Public Relations strategies and tactics in marketing communications?
- What are Creative Direct and Interactive Marketing Strategies in Integrated Marketing Communications Mix?
- What is Database Marketing about?
- What is a sponsorship about in marketing communications?
- What is a Personal Selling about in integrated marketing communications mix?
4.7. Price Determinants:
- What Are Price Determinants; what are the factors affecting Price Determination of your products or services?
- Price Sensitivity as Price Determinant
- Competitors as Price Determinant; Price Cuts and Price Wars (Part 1 and Part 2)
- Product Life Cycle (P.L.C.) as Price Determinant
- Debtors and Creditors as Price Determinant
- The Beak-even Analysis As Price Determinant
- Marginal Costing as Price Determinant.