What is a product portfolio analysis?

It’s a valuable tool to help you in defining the different stages of product development; also it helps to forecast future demand about your products. Product Life Cycle (PLC) is reminding us that all products are having a limited life time, so it’s helping to predict the profit levels and for tailoring marketing programs according to the demand, your product development stage, current profits and level of investments and your changing customers’ needs.

In the product life cycle (PLC); there are four development stages for any product; Introduction, Growth, Maturity and Decline.

See the full article of P.L.C.; Product Life Cycle.

B.C.G. Matrix is considered as both planning and analysis tools for your products portfolio (as main objective) and also it help you to understand how much your product performing from your competitors and market leader.

This tool is classified the products on the basis of:

 1.      Their market share relative to that of their competitors.

 2.      According to the rate of growth in the market as a whole.

•   Products are positioned in the matrix as circles with diameter proportional to their sales revenue.
•   The usual sequence of a new product is the problem child to begin with, then with effective marketing it become a star. As markets mature, a cash cow, finally a dog.

See the full article of B.C.G. Matrix.

 It’s similar to BCG matrix, but includes a broader range of company & market factors. The matrix classifies products/businesses according to:

•          Industry attractiveness:  market share, market growth, competitive climate, stability of demand, ease of market entry, industry capacity, levels of investment, profitability.
•          Company strength: relative market share, co image, production capacity, production cost, financial strengths, product quality, distribution system, control over prices/margins.

See the full article of G.E. Matrix.

• What are Product Life Cycle Stages?

• Why product life cycle is important?

• What is a product life cycle management?

• Product life cycle examples (examples of short and long product life Cycles)

• How to extend the product life cycle in 5 steps?

• What is a BCG Matrix Model (Boston Consultancy Group Matrix) Model?

• How to Make a BCG Matrix Model (Boston Consultancy Group Matrix) Model?

• BCG Matrix (Boston Consultancy Group Matrix) Examples (Case Study no.1).

• BCG Matrix (Boston Consultancy Group Matrix) Examples (Case Study no.2).

• BCG Matrix (Boston Consultancy Group Matrix) template free (PDF, PowerPoint, and Word formats).

• What is a GE Matrix (General Electric Matrix) Analysis Diagram? (Diagram, Definitions, how many factors should be involved?)

• What are the factors affecting Market Attractiveness in G.E. Matrix (General Electric Matrix) Analysis Diagram?

• What are the factors affecting Company Business Strengths or Position in G.E. Matrix (General Electric Matrix) Analysis Diagram?

• How to calculate the market attractiveness in G.E. Matrix (General Electric Matrix) Analysis Diagram?

• How to calculate Company Business Strengths for your company and competitors companies in G.E. Matrix (General Electric Matrix) analysis Diagram?

• What is the recommended strategy to manage products/services in the G.E. Matrix (General Electric Matrix) Analysis Diagram?

• GE Matrix (General Electric Matrix) example (Case Study)

• GE Matrix (General Electric Matrix) template Free (PowerPoint, Word, PDF).

1. What is a product strategy?

2. What is a product in marketing terms?

3. What is a product portfolio in marketing?

4. What are elements of product marketing?

5. What are product characteristics in marketing mix?

6. How to make a Product portfolio management?

• Stages of new product development process in 7 steps.
• What are new product development process types?
• What is the use of a new product development process steps ?

• What is a New Product Adoption Process?
• Consumer Behavior in a New Product Adoption Process.
• How to make a new product adoption with your customers?
• Product Adoption Process as Price Determinant

1.      What is a marketing mix strategy in 7 steps?

2. What is Marketing Mix Strategy from Organizations and Customers’ Perspectives?

3.1. How to improve marketing communications in 3 approaches?

3.2. How to get a marketing communications job?

3.3. What is integrated marketing communications?

3.4. What is an integrated marketing communications plan?

3.5. How to make an integrated marketing communications plan in 7 steps?

3.6. Integrated marketing communications templates (Word, PowerPoint and PDF).

3.7. How to make customers profiling?

3.8. How to use Pull-Push Strategy in Marketing Communications Plan?

3.9. What is a marketing communications objectives framework?

3.10. What are integrated marketing communications objectives?

• What is a brand manager job in marketing career?
• What is a Brand in Marketing terms?
• What is a branding in marketing terms?
• How to develop a branding strategy?
• How to create a brand identity?
• What are Brand Perspectives?
• How to create Brand Loyalty?
• How to build Brand Value?
• How to build Brand equity?

• What is a marketing communication model?
• What is a Coordinated Marketing Communications (CMC)?
• What is advertising in marketing, advertising age, techniques and strategies?
• How to manage integrated marketing communications mix in different stages of Product Life Cycle?
• Creative Sales Promotions Ideas and Techniques in marketing communications mix
• What are trade promotions management strategies and techniques?
• How to gain customers loyalty and improve customers’ retention?
• What are Public Relations strategies and tactics in marketing communications?
• What are Creative Direct and Interactive Marketing Strategies in Integrated Marketing Communications Mix?
• What is Database Marketing about?
• What is a sponsorship about in marketing communications?
• What is a Personal Selling about in integrated marketing communications mix?

4.1. What is a pricing about in marketing mix (7P's)?

4.2. Customers Price Perceptions about Different Pricing Strategies (part 1 and 2).

4.3. What are factors affecting your pricing Strategies?

4.4. What Is Customers’ Value Proposition?

4.5. What is Employees’ Value Proposition (EVP)?

4.6. What is a Price Elasticity and Inelasticity of Demand?

• What Are Price Determinants; what are the factors affecting Price Determination of your products or services?
• Price Sensitivity as Price Determinant
• Competitors as Price Determinant; Price Cuts and Price Wars (Part 1 and Part 2)
• Product Life Cycle (P.L.C.) as Price Determinant
• Debtors and Creditors as Price Determinant
• The Beak-even Analysis As Price Determinant
• Marginal Costing as Price Determinant.

4.8. What Are Pricing Objectives?

4.9. What are pricing Strategies in Marketing Mix?

4.10. What is Strategic Pricing Strategies in Marketing Mix?

4.11. What is Tactical Pricing Strategies in marketing mix?

4.12.        What Are Stages of Developing New Price?