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Consumer Behavior in a New Product Adoption Process

In this article you will learn:

  • What is the Product Adoption Process?

  • What the different types of consumers/customers are at different stages of Product Adoption Process.


What is the Product Adoption Process?

It’s a five mental process (stages) that all prospecting customers pass through; starting from being prospect , and ends by being loyal customer or non-customer at all (rejection process).

 

 

Read the full article about “

Stages Of Product Adoption Process

”.

 

 

What are the different types of consumers/customers in Product Adoption Process?

 

 1.     Innovators (What are the different types of consumers/customers in Product Adoption Process?):

Innovators are the type of consumer that is always looking for what is new in the market. They are having a high purchasing power to buy high value product and of high prices too. Innovators shouldn’t be the rich customers; they are the customers who are having the passion to know what is new in the field of their interest. Innovators are people who are initiative to ask about your product before its release in the market.


2.     Early Adopters (What are the different types of consumers/customers in Product Adoption Process?):

They are the Key Opinion Leaders, and individuals who are purchasing products when it’s become available in the market from short period of time. This target segment is coming after innovators customers. Early Adopters became a Word Of Mouth when they adapt your product early, that’s why they called “Early Adopters”.

 


3.     Early Majority (What are the different types of consumers/customers in Product Adoption Process?):

This segment is including most of your target segment. Those customers are purchasing your product when they feel that your product is matching their needs, and thought about your product values and benefits.


4.     Late Majority (What are the different types of consumers/customers in Product Adoption Process?):

They are the customers who aren’t updated about the technology or the new products available in the market. Simply they are purchasing your product late because they see that your product isn’t essential to their needs when they see you product for the 1st time. To target this group, you need to consider the Decision Buying Process Of those segment, they should ensure that they are making the right decision after referral from their friends, colleagues and most of the people around them in the community.


5.     Laggards (What are the different types of consumers/customers in Product Adoption Process?):

They are the consumers that are having a problem in the decision buying process; they are late because they can’t take a decision in a short period of time. Also they are the customers whom their purchasing power is not enough to purchase your product, so they won’t purchase your product unless it became as a life essential factor for their living.

Related articles to Product Adoption Process:  

Related Articles to Product Mix:

1. What is a product strategy?

2. What is a product in marketing terms?

3. What is a product portfolio in marketing?

4. What is a product portfolio analysis?

5. What are elements of product marketing?

6. What are product characteristics in marketing mix?

7. How to make a Product portfolio management?

8. Product Life Cycle:

9. B.C.G. Matrix:

10.G.E. Matrix:

11. New Product Development:

Related articles to marketing mix (marketing tactics or 7 P’s):

1. What is a marketing mix strategy in 7 steps?

2. What is Marketing Mix Strategy from Organizations and Customers’ Perspectives?

3. Promotion (Marketing Communications):

3.1. How to improve marketing communications in 3 approaches?

3.2. How to get a marketing communications job?

3.3. What is integrated marketing communications?

3.4. What is an integrated marketing communications plan?

3.5. How to make an integrated marketing communications plan in 7 steps?

3.6. Integrated marketing communications templates (Word, PowerPoint and PDF).

3.7. How to make customers profiling?

3.8. How to use Pull-Push Strategy in Marketing Communications Plan?

3.9. What is a marketing communications objectives framework?

3.10. What are integrated marketing communications objectives?

3.11. Branding:

3.12. Integrated Marketing Communications Mix:

4. Price:

4.1. What is a pricing about in marketing mix (7P's)?

4.2. Customers Price Perceptions about Different Pricing Strategies (part 1 and 2).

4.3. What are factors affecting your pricing Strategies?

4.4. What Is Customers’ Value Proposition?

4.5. What is Employees’ Value Proposition (EVP)?

4.6. What is a Price Elasticity and Inelasticity of Demand?

4.7. Price Determinants:

4.8. What Are Pricing Objectives?

4.9. What are pricing Strategies in Marketing Mix?

4.10. What is Strategic Pricing Strategies in Marketing Mix?

4.11. What is Tactical Pricing Strategies in marketing mix?

4.12.        What Are Stages of Developing New Price?

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