What is a GE Matrix (General Electric Matrix) Analysis Diagram?

(Diagram, Definitions, how many factors should be involved?)

In this article you will learn about:

• How G.E. Matrix Diagram looks like?

• What is a GE Matrix (General Electric Matrix) Analysis Diagram?

• What is the definition of Market Attractiveness in GE Matrix (General Electric Matrix) Diagram?

• What is the Business Strengths/Position in GE Matrix (General Electric Matrix) Diagram?

• How many factors should be involved in assessing/analyzing the Market Attractiveness or Business Strengths?

• Who is the Analysis Team involved in GE Matrix Diagram?

• What is the importance of GE Matrix (General Electric Matrix) Model Analysis?

• Why the analysis of market attractiveness is important?

• Why the analysis of the Business Strengths/Company Position is important?

GE Matrix (General Electric matrix)

How G.E. Matrix Diagram looks like?

There are two forms of GE Matrix; one of them is segmenting the matrix to four boxes (as BCG Matrix), and the other one is segmenting the Matrix to Nine Boxes (more common approach).

What is a GE Matrix (General Electric Matrix) Analysis Diagram?

The following

diagrams

are representing different

forms of GE Matrix.

What is the definition of Market Attractiveness in GE Matrix (General Electric Matrix) Diagram?

It’s the measure of the potential of the market place to yield growth in sales and profits. The market attractiveness should be independent of the organization’s position in its markets.

If the organization is having more than one product, each product promoted in a different market, and then we are talking about different Market Segment(s) that your organization promotes its product(s) in.

What is the Business Strengths/Position in GE Matrix (General Electric Matrix) Diagram?

Business Strengths or Position is a measure of an organization’s actual strengths in the market place (i.e. degree to which it can take advantage of a market opportunity).

How many factors should be involved in assessing/analyzing the Market Attractiveness or Business Strengths?

The total no. of factors in assessing market attractiveness or business strengths should be more than 5 or 6 factors in each one of them, otherwise the analysis process become more complicated and lose focus.

Who is the Analysis Team involved in GE Matrix Diagram?

The analysis team should be includes different people from different functions of the company; sales, marketing, finance, HR…etc

Please consider that the total number of team members shouldn’t be more than Six Persons.

What is the importance of GE Matrix (General Electric Matrix) Model Analysis?

The GE Matrix is classifying the products business to two factors; Market Attractiveness and Business Strengths.

Why the analysis of market attractiveness is important?

Because you may be have very good and promising product. But the market segment that you are going to release this product in is fully mature and saturated market, or the market size is small; which reflect small investment opportunities for your product, or the market growth is declining which is an indicator that your product isn’t growing to get you a revenue and profit in the future.

Why the analysis of the Business Strengths/Company Position is important?

This part is very important too, because it reflects how the customer position and perceive your company, it tell you if you product, price, service or promotion is really satisfying customers needs and requirements or not.

Related articles to GE Matrix (General Electric Matrix):  

• What are the factors affecting Market Attractiveness in G.E. Matrix (General Electric Matrix) Analysis Diagram?

• What are the factors affecting Company Business Strengths or Position in G.E. Matrix (General Electric Matrix) Analysis Diagram?

• How to calculate the market attractiveness in G.E. Matrix (General Electric Matrix) Analysis Diagram?

• How to calculate Company Business Strengths for your company and competitors companies in G.E. Matrix (General Electric Matrix) analysis Diagram?

• What is the recommended strategy to manage products/services in the G.E. Matrix (General Electric Matrix) Analysis Diagram?

• GE Matrix (General Electric Matrix) example (Case Study)

• GE Matrix (General Electric Matrix) template Free (PowerPoint, Word, PDF).

Related Articles to Product Portfolio Analysis Tools:

1.      Product Life Cycle:

• What are Product Life Cycle Stages?
• Why product life cycle is important?
• What is a product life cycle management?
• Product life cycle examples (examples of short and long product life Cycles)
• How to extend the product life cycle in 5 steps?

2.      B.C.G. Matrix:

• What is a BCG Matrix Model (Boston Consultancy Group Matrix) Model?
• How to Make a BCG Matrix Model (Boston Consultancy Group Matrix) Model?
• BCG Matrix (Boston Consultancy Group Matrix) Examples (Case Study no.1).
• BCG Matrix (Boston Consultancy Group Matrix) Examples (Case Study no.2).
• BCG Matrix (Boston Consultancy Group Matrix) template free (PDF, PowerPoint, and Word formats).

Related Articles to Product Mix:

1. What is a product strategy?

2. What is a product in marketing terms?

3. What is a product portfolio in marketing?

4. What is a product portfolio analysis?

5. What are elements of product marketing?

6. What are product characteristics in marketing mix?

7. How to make a Product portfolio management?

8.      New Product Development:

• Stages of new product development process in 7 steps.
• What are new product development process types?
• What is the use of a new product development process steps ?

9.      Product Adoption Process:

• What is a New Product Adoption Process?
• Consumer Behavior in a New Product Adoption Process.
• How to make a new product adoption with your customers?
• Product Adoption Process as Price Determinant

Related articles to marketing mix (marketing tactics or 7 P’s):

1.      What is a marketing mix strategy in 7 steps?

2. What is Marketing Mix Strategy from Organizations and Customers’ Perspectives?

3. Promotion (Marketing Communications):

3.1. How to improve marketing communications in 3 approaches?

3.2. How to get a marketing communications job?

3.3. What is integrated marketing communications?

3.4. What is an integrated marketing communications plan?

3.5. How to make an integrated marketing communications plan in 7 steps?

3.6. Integrated marketing communications templates (Word, PowerPoint and PDF).

3.7. How to make customers profiling?

3.8. How to use Pull-Push Strategy in Marketing Communications Plan?

3.9. What is a marketing communications objectives framework?

3.10. What are integrated marketing communications objectives?

3.11. Branding:

• What is a brand manager job in marketing career?
• What is a Brand in Marketing terms?
• What is a branding in marketing terms?
• How to develop a branding strategy?
• How to create a brand identity?
• What are Brand Perspectives?
• How to create Brand Loyalty?
• How to build Brand Value?
• How to build Brand equity?

3.12. Integrated Marketing Communications Mix:

• What is a marketing communication model?
• What is a Coordinated Marketing Communications (CMC)?
• What is advertising in marketing, advertising age, techniques and strategies?
• How to manage integrated marketing communications mix in different stages of Product Life Cycle?
• Creative Sales Promotions Ideas and Techniques in marketing communications mix
• What are trade promotions management strategies and techniques?
• How to gain customers loyalty and improve customers’ retention?
• What are Public Relations strategies and tactics in marketing communications?
• What are Creative Direct and Interactive Marketing Strategies in Integrated Marketing Communications Mix?
• What is Database Marketing about?
• What is a sponsorship about in marketing communications?
• What is a Personal Selling about in integrated marketing communications mix?

4. Price:

4.1. What is a pricing about in marketing mix (7P's)?

4.2. Customers Price Perceptions about Different Pricing Strategies (part 1 and 2).

4.3. What are factors affecting your pricing Strategies?

4.4. What Is Customers’ Value Proposition?

4.5. What is Employees’ Value Proposition (EVP)?

4.6. What is a Price Elasticity and Inelasticity of Demand?

4.7. Price Determinants:

• What Are Price Determinants; what are the factors affecting Price Determination of your products or services?
• Price Sensitivity as Price Determinant
• Competitors as Price Determinant; Price Cuts and Price Wars (Part 1 and Part 2)
• Product Life Cycle (P.L.C.) as Price Determinant
• Debtors and Creditors as Price Determinant
• The Beak-even Analysis As Price Determinant
• Marginal Costing as Price Determinant.

4.8. What Are Pricing Objectives?

4.9. What are pricing Strategies in Marketing Mix?

4.10. What is Strategic Pricing Strategies in Marketing Mix?

4.11. What is Tactical Pricing Strategies in marketing mix?

4.12.        What Are Stages of Developing New Price?