What is a marketing mix strategy in seven steps?

Before I start explaining what the

marketing Mix

is, I want to help you to know why you

need to create a marketing mix

for product or service.

See the following two diagrams, and let me to help you understanding where you are.

Marketing Planning Process Outline:

After you conduct the

marketing audit

very well (

Macro

Micro Environmental Analysis

marketing objectives

develop competitive advantage strategies

for you and your products. Then the implementation phase starts through the

Marketing Mix (Marketing Tactics)

Now here is surprising question; could you say “Mohammed why you are calling them

marketing mix strategy

not

marketing mix tactics

Actually this question is important for you to differentiate that

the marketing mix strategy

is a strategy which is including 7 tactics, so it’s called strategy because you are managing a mix of 7 tactics together to get the business revenue from your products or services. In other marketing books, articles and journals; they just call it

“Marketing Mix, Marketing Tactics, Seven P’s or Four P’s”

. I am focusing on clarifying these definitions because there are marketing strategies which are totally different from

marketing mix strategy, marketing tactics, 7 P’s or 4 P’s.

What is a marketing mix strategy in 7 steps?

Now I can tell you what the Marketing Mix is, it’s called (

Seven P’s

):

• Product (P no. 1 of Marketing Mix).

• Promotion (P no. 2 of Marketing Mix).

• Price (P no. 3 of Marketing Mix).

• Place (P no. 4 of Marketing Mix).

• People (P no. 5 of Marketing Mix).

• Physical Evidence (P no. 6 of Marketing Mix).

• Process (P no. 7 of Marketing Mix).

Each “P” of the Seven “Ps” has a great value in implementing your marketing plan, so the marketing mix called Marketing Tactics; the tactics you proceed to implement your marketing objectives and strategies.

In order to make a complete marketing plan, you need to implement all of the 7 P’s together. Each one is important to understand and implement, which give it the name of “Mix” as they are mixed together to achieve your marketing tactics successfully.

Related articles to marketing mix (marketing tactics or 7 P’s):

1. What is Marketing Mix Strategy from Organizations and Customers’ Perspectives?

2. Product:

2.1. What is a product strategy?

2.2. What is a product in marketing terms?

2.3. What is a product portfolio in marketing?

2.4. What is a product portfolio analysis?

2.5. What are elements of product marketing?

2.6. What are product characteristics in marketing mix?

2.7. How to make a Product portfolio management?

2.7.1. Product Life Cycle:

• What are Product Life Cycle Stages?
• Why product life cycle is important?
• What is a product life cycle management?
• Product life cycle examples (examples of short and long product life Cycles)
• How to extend the product life cycle in 5 steps?

2.7.2. B.C.G. Matrix:

• What is a BCG Matrix Model (Boston Consultancy Group Matrix) Model?
• How to Make a BCG Matrix Model (Boston Consultancy Group Matrix) Model?
• BCG Matrix (Boston Consultancy Group Matrix) Examples (Case Study no.1).
• BCG Matrix (Boston Consultancy Group Matrix) Examples (Case Study no.2).
• BCG Matrix (Boston Consultancy Group Matrix) template free (PDF, PowerPoint, and Word formats).

2.7.3. G.E. Matrix:

• What is a GE Matrix (General Electric Matrix) Analysis Diagram? (Diagram, Definitions, how many factors should be involved?)
• What are the factors affecting Market Attractiveness in G.E. Matrix (General Electric Matrix) Analysis Diagram?
• What are the factors affecting Company Business Strengths or Position in G.E. Matrix (General Electric Matrix) Analysis Diagram?
• How to calculate the market attractiveness in G.E. Matrix (General Electric Matrix) Analysis Diagram?
• How to calculate Company Business Strengths for your company and competitors companies in G.E. Matrix (General Electric Matrix) analysis Diagram?
• What is the recommended strategy to manage products/services in the G.E. Matrix (General Electric Matrix) Analysis Diagram?
• GE Matrix (General Electric Matrix) example (Case Study)
• GE Matrix (General Electric Matrix) template Free (PowerPoint, Word, PDF).

2.7.4. New Product Development:

• Stages of new product development process in 7 steps.
• What are new product development process types?
• What is the use of a new product development process steps ?

2.7.5. Product Adoption Process:

• What is a New Product Adoption Process?
• Consumer Behavior in a New Product Adoption Process.
• How to make a new product adoption with your customers?
• Product Adoption Process as Price Determinant

3. Promotion (Marketing Communications):

3.1. How to improve marketing communications in three approaches?

3.2. How to get a marketing communications job?

3.3. What is integrated marketing communications?

3.4. What is an integrated marketing communications plan?

3.5. How to make an integrated marketing communications plan in seven steps?

3.6. Integrated marketing communications templates (Word, PowerPoint and PDF).

3.7. How to make customers profiling?

3.8. How to use Pull-Push Strategy in Marketing Communications Plan?

3.9. What is a marketing communications objectives framework?

3.10. What are integrated marketing communications objectives?

3.11. Branding:

• What is a brand manager job in marketing career?
• What is a Brand in Marketing terms?
• What is a branding in marketing terms?
• How to develop a branding strategy?
• How to create a brand identity?
• What are Brand Perspectives?
• How to create Brand Loyalty?
• How to build Brand Value?
• How to build Brand equity?

3.12. Integrated Marketing Communications Mix:

• What is a marketing communication model?
• What is a Coordinated Marketing Communications (CMC)?
• What is advertising in marketing, advertising age, techniques and strategies?
• How to manage integrated marketing communications mix in different stages of Product Life Cycle?
• Creative Sales Promotions Ideas and Techniques in marketing communications mix
• What are trade promotions management strategies and techniques?
• How to gain customers loyalty and improve customers’ retention?
• What are Public Relations strategies and tactics in marketing communications?
• What are Creative Direct and Interactive Marketing Strategies in Integrated Marketing Communications Mix?
• What is Database Marketing about?
• What is a sponsorship about in marketing communications?
• What is a Personal Selling about in integrated marketing communications mix?

4. Price:

4.1. What is a pricing about in marketing mix (7P's)?

4.2. Customers Price Perceptions about Different Pricing Strategies (part 1 and 2).

4.3. What are factors affecting your pricing Strategies?

4.4. What Is Customers’ Value Proposition?

4.5. What is Employees’ Value Proposition (EVP)?

4.6. What is a Price Elasticity and Inelasticity of Demand?

4.7. Price Determinants:

• What Are Price Determinants; what are the factors affecting Price Determination of your products or services?
• Price Sensitivity as Price Determinant
• Competitors as Price Determinant; Price Cuts and Price Wars (Part 1 and Part 2)
• Product Life Cycle (P.L.C.) as Price Determinant
• Debtors and Creditors as Price Determinant
• The Beak-even Analysis As Price Determinant
• Marginal Costing as Price Determinant.

4.8. What Are Pricing Objectives?

4.9. What are pricing Strategies in Marketing Mix?

4.10. What is Strategic Pricing Strategies in Marketing Mix?

4.11. What is Tactical Pricing Strategies in marketing mix?

4.12.        What Are Stages of Developing New Price?