What is SWOT Analysis used for?

•        The SWOT analysis means the analysis of both External Factors and Internal Factors, so it has been created in four paradigms;  

External Factors in SWOT Analysis are Opportunities and Threats.   Internal Factors in SWOT Analysis are Strengths and Weakness.

•          Now if you want to make

  SWOT analysis

  , which category you are going to analyze? Are you going to analyze your company? Your product? More than one product? Your competitors?

Today I am going to help you to understand more about the types of SWOT strategies.

What are types of SWOT Analysis?

    1.SWOT Analysis for your product (one product).

Strengths and Weakness became the internal factors affecting your product but the opportunities and threats are the external factors (outside your product performance) that could affect your product.

2.

SWOT Analysis for your products' portfolio

      3.      SWOT Analysis for your company.

4.  

SWOT Analysis for your product's competitors

5.     

SWOT Analysis for your company's competitors

           6.      SWOT Analysis for management team.

           7.      SWOT Analysis for yourself.

 Related articles to SWOT Analysis:

•  What is a SWOT Analysis in marketing plan?
• How to do a SWOT Analysis in marketing plan?
• Free SWOT Analysis Template PowerPoint and Word

Related articles to micro environmental analysis (internal environmental analysis or internal audit):

1. What are the internal environmental factors in marketing plan?

• What is the business factors affecting internal business environment in marketing plan? (Part 1, 2, 3 and 4).
• What is the competitive factors affecting internal business environment in marketing plan?
• How are suppliers affecting internal business environment in marketing plan?
• What are customers’ issues affecting internal environmental in marketing plan?
• What are stakeholders factors affecting internal business environment of marketing plan (part1, 2).

2.      Porter’s Five Forces:

• What is porter’s five forces Model?
• What is rivalry among existing competitors in Porter's Five Forces Model?
• What is threat of new entrants in Porter’s Five Forces Model?
• What is threat of substitutes in Porter’s Five Forces Model?
• What is the Bargaining Power of Suppliers in Porter’s Five Forces Model?
• What is Bargaining Power Of Buyers in Porter’s Five Forces Model?

Related articles to marketing audit:

 1.      What is a marketing audit?

 2.      How to conduct a marketing audit?

3.      Macro environmental factors affecting business environment in marketing plan:

• What are macro environmental factors in marketing planning?
• How to conduct macro environmental factors analysis in marketing plan?
• Why do we need macro environmental factors analysis (PESTEL)?
• What are the political factors affecting business environment in a marketing plan?
• What are the economic factors affecting business environment in a marketing plan?
• What are the social factors affecting business environment in a marketing plan?
• What are technological factors affecting business environment in a marketing plan?
• What are the environmental factors affecting business environment in a marketing plan?
• What are legal factors affecting business environment in a marketing plan?
• What is sustainability in business environmental analysis of marketing plan?