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What are the legal factors affecting business environment in a marketing plan?

 

As a marketer, you need to know, observe and analyze all of the legal aspects in the countries that you will market your products in.

Any company has its own

legal rules and policy

, but what is the most important is to conduct a

legal policy

that matches the

industrial Laws

(

Code of ethics, code of conducts

…etc) and environmental laws (

Laws, legislations, regulations

…etc) in the countries you will market your products in.

 

 

 

There are many

factors

that could affect the

Legal aspects of your external audit

:

  •          Monopolies and mergers.
  •          Competitive activities.
  •          Unfair trading.
  •          Consumer legislation.
  •          Trade descriptions.
  •          Health & Safety.
  •          Professional Code of Conducts.

 

What are legal factors affecting business environment in marketing plan?

There are two types of legal factors that are affecting the business environment of your marketing plan:

1.     Legal factors affected by industry:

Each industry has its own code of ethics and code of conducts to make an established rules, policies and regulations in business ethics. Most -if not all- of the companies are asked to sign on code of ethics.

2.      Legal factors affected by environment:

As; laws, legislations, and regulations from the government, environmental groups, and pressure groups that are affecting your business and companies should follow those laws and regulations, otherwise penalties would be imposed.

 

Related articles to macro environmental factors in marketing planning:

Related articles to marketing audit:

1. What is a marketing audit?

2. How to conduct a marketing audit?

3. Internal environmental factors (internal Audit, Micro environmental factors):

3.1. What are the internal environmental factors in marketing plan?

3.2.      Porter’s Five Forces:

3.3.      SWOT Analysis:

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